If you open a restaurant, ask yourself “Who does it for?” It’s crucial to understand the people, who’d like to come into your place. The search for your target audience isn’t an easy task at all. That’s why here is some advice on how to find YOUR guests and don’t lose them with time.
Do not divide your audience by the socio-demographic characteristics. Such information as age, sex, address, kids won’t represent the real picture. Using such kind of characteristics, you will add the representative of different social groups into your target audience. By the way, each of them demands a certain approach.
That’s why, when you are searching for your guest, take into account the values. Having an orientation on the preferences and adjusting the service, the interior and the atmosphere to it, you will get a great number of constant and loyal guests.
A vital fact: you should be, not seem to be. Always be a whole one. Your menu, design, music and so on have to make up the concept. THe image you’ve chosen has to be thought over up to every detail. Remember, everything that is not deep is also repulsive.
We wish you luck in this not easy task!